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People are prone to misinterpreting a sense of control in situations that are inherently random, uncontrollable or unpredictable. This illusion of control is especially pertinent to betting, and should therefore be something that all bettors…

Do you know why betting on your favourite team is a bad idea? It’s for the same reason lotteries are so popular and people find judging the likelihood of rare events, like a hole-in-one, so difficult. It comes down to skewed perception resulting…

When looking to join a betting site, one of the criteria that inexperienced bettors often use to guide their choice is the sign-up incentive. Free bets may seem like a good reason to choose a bookmaker, but what is the true value of these sign up…

There’s no doubt the best sports stars are defined by their ability to consistently avoid defeat: Roger Federer at Wimbledon, Jurgen Klopp at home and Floyd Mayweather in the ring. But are these winning streaks caused by great skill – or just good…

Whether a golfer, soccer player or tennis star, professional sportsmen hate to lose. That's obvious. But did you know that athletes actually perform better in situations where they are striving to avoid defeat, rather than if they were just aiming…

If World No. 1 Novak Djokovic was playing World No. 60 Paul-Henri Mathieu in a five set Grand Slam tournament, what respective odds would you expect for this game? How about Djokovic 1.72, Mathieu 2.40? Does that seem realistic?

When was the last time you decided to bet on a team, but found new information and decided to back their opponent? If you don’t do this very often, it could be because you’ve become a victim of “confirmation bias”, a phenomenon that can harm your…

One of the most common mistakes made by aspiring bettors is to confuse specialist sports' knowledge with expertise in sports betting. This error manifests in the proliferation of ex-professional sports stars that become self-proclaimed betting…

If you are looking to establish a predicted outcome for a difficult conundrum, it is reasonable to assume that surveying a large number of people for their prediction will generate a relatively accurate collective guess. This theory is known as…

The Monty Hall problem is a prime example of how, when presented with the simple challenge of selecting one favourable outcome against two unfavourable outcomes, we display a basic inability to correctly weigh up the chances of success.